Siek, Signature with Courti, with more open pop-up store in Hyundai Seoul

Sony Interactive Entertainment Korea (SIEK) is a modern department store located in Yeongdeungpo-gu, Seoul on April 21, 2022, Operate the pop-up store on the second floor. In this pop-up store, PLAYSTATION®5 (PS5 ™) and the demonstration and sales of Philips Hui products are held. It also provides a visiting certification event for pop-up store visitors.

In the pop-up store, which Siek operates with signature, the Ps5 ™ console, DualSesne ™ wireless controller, DualSesne ™ charging cradle, Philips Hugh Play Gradient Light Strip, ‘Philips Hugh Play Light Bar’, You can see a variety of Philips Hugh Smart lights, including ‘Philips Hugh Play HDMI Sinkbox‘. The Philips Holidays family automatically changes the color of the illumination in accordance with the video and sound of the display with a smart illumination that can be used with entertainment such as games and movies. Philips Hugh Play HDMI Sinkbox Philips Hugh Smart Lighting and PS5 ™ screen content are synchronized, and you can experience gaming more immersive through lighting that changes freely to the video and sound of the game screen. In the pop-up store, PS5 ™ demonstrations can make sure that Philips Hugh Smart lights are represented in accordance with the video and sound of the game screen.

The PS5 ™ lottery sales will proceed to commemorate the pop-up store open. The winners will be selected through the lottery of the applicant, and the winner will visit the pop-up store within the specified period to receive the product. Lottery sales are held across a total of 3, and the primary lottery sales application link can be found on the PlayStation® Insta Gram and Facebook from 1:00 pm) on April 18 (month). The second and third-round lottery sales schedules will be announced through the PlayStation® Insta Gram and Facebook.

Visit certification events are also proceeded for store visitors during pop-up store operations. Pop-up store visiting certification Photo can be taken to social media with designated hashtag, and can participate in the field right in the field. A total of 1,000 sheep, first-come, first-served basis, a ps5 ™ (1 person), a holly gradient strip (2 people), a Hugh Light Strip or Holiday (10 people).


In the future, SIEK will actively expand the PLAYSTATION® platform expansion through collaboration so that more customers can provide a variety of customers.

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